Seminar – Global Media Takeover

In Seminar Reviews on September 28, 2014 at 1:51 pm

These guys did a great job reinforcing their theme at the beginning. I was greeted by a team dressed as flight attendants, an ‘in-flight’ announcement was made at the beginning, and the set was thoughtfully constructed to appear as an airport lounge, fancy coffee table and martini glasses t’boot. Moreover they had paper planes adorning the room, which I found to be very clever, due to that being the chief symbol of their marketing. They handed out goodie-bags with fancy chocolates, and postcards to promote the audience to think about distance and the concept of international opportunities.

The guests were great, and none of them were shy. I was particularly interested in the guest who worked on ‘The Mule’, and I was entertained to se a trailer that was released that same day. They told stories and shared advice, under the direction of the two hosts.

Again however I felt my engagement waning mid-way through the seminar as the format remained the same, allowing no room to play with the theme. In the end, despite the quality lengths gone to in an effort to provide a strong theme, the theme was once again dropped the minute the real talking began.  Whilst the content was very relevant, I felt that guests were often given huge amounts of talking time and that the work done to reinforce the theme was diminished by the theme’s non-importance throughout the rest of the seminar.

That being said both the hosts were pleasant and competent, steering clear of the spotlight so that the guests might shine. Navigating the pitfalls of self-indulgence, they clearly had their priorities sorted. There were only a few minor set-backs, and set-up seemed to be fully completed by the time I arrived.

I enjoyed the effort, but felt that more work could have been done on the format to enhance the seminar – plenty was done on the theme before the seminar but as it was abandoned as the seminar began, it felt odd almost to see a regular old Q&A hosted from the middle of it all. That being said the effort by the group shone through, and should be noted as excellent.


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